MATE NIGHT

The Brief

Mate Night Monday is a male equivalent of the current HOYTS Girls' Night Out. The idea is to encourage group bookings for a bunch of friends to see a selected movie that Hoyts feels will sell well for that target market.

Technique

• Software Used:
  Adobe Illustrator



• Skills Used:
  Research, mood boards, concept presentation, typography, illustration, logo design and branding, finished art

Rationale

A strong, clean, bold sans serif font is used as the base with illustrated stick-figures that play with and work in to the letterforms. Bold black and yellow colours were inspired by pedestrian street signage.

PROJECT DETAILS

• Date: 2015
• Client: Hoyts Marketing Department
• Rollout mediums included:
  Finished art for online and print advertising, EDM banners, themed web skins, online advertising