school holidays season campaign
Film distributors often time the release of family-friendly films around the school holidays. Our marketing campaign must encourage customers to come to Hoyts and push sales of tickets and candy bar stock at this time of year.
I wanted the look and feel to be warm and inviting, and slightly whimsical. The strongest case for a parent to bring a child to the movies during Autumn and Winter is to escape the chill, to enjoy entertainment in the comfort of a warm cinema. The artwork evokes that sense of playfulness that appeals to children and a sense of comfort.