OUR CODE - PEOPLE, CULTURE & PERFORMANCE

The Brief

Hoyts Australia and Val Morgan have united. It was necessary to rebrand and communicate the new combined office culture and philosophy to the staff. This collateral was to be internal, displayed in Head Office and on site for cinema staff as well as through EDMs. Although each company has it's own motto and collateral, the branding and colour scheme must be consistent across both.

Technique

• Software Used:
  Adobe InDesign, Photoshop, Illustrator, Acrobat Pro



• Skills Used:
  Brainstorming, presenting concepts and mood boards, research, illustration, layout, print design, pre-press, creating fillable forms

Rationale

As an entertainment brand the material must show personality and feel welcoming, encouraging and evoke a sense of unity. It is also designed to push and inspire staff to achieve and go beyond targets. We were lucky enough to shoot on location with real staff members and ended up with some beautiful photography to support the quotes and background stories from the staff. This created a nice personal touch.


HOYTS

The company code is based on five values:
1. Be ourselves together
2. Share our passion
3. Do the right thing
4. Achieve the highest standards
5. Dare to be different.

Each of these values is represented by a certain colour and this is consistent throughout all pieces, as well as the puzzle pieces as a smaller detail. The puzzle symbolises many pieces coming together to solve a common goal.

VAL MORGAN

The letters in the acronym FIERCE each represent an inspiring word describing the company values.

FOCUSED, INNOVATIVE, EXCELLENCE, RESOURCEFUL, CARING, EMPOWERED. Again I wanted to feature staff members in a fun and playful way to add character to the corporate material.

Project details

• Date: Late 2014
• Client: Hoyts Group & Val Morgan
• Rollout mediums included:
  Teaser posters to create mystery & interest, staff posters and booklets,