VALENTINE'S DAY

The Brief

To create Valentine's Day themed e-gift cards for sale in cinema and on the Hoyts online store. To promote the gift cards is supporting POS material in both digital and print format.

Technique

• Software Used:
  Adobe Photoshop, Illustrator, InDesign



• Skills Used:
  Research, mood boards, concept presentation, typography, illustration, logo design and branding, finished art

Rationale

Let's face it, Valentine's Day artwork can be corny. Too predictable, unoriginal and cliché. I took a fresh approach. I avoided pink, roses and chocolates. Instead I used handmade lettering made from 3D-looking love hearts to create cheeky, fun headlines. I also used imagery that tied back to movies and cinema in the gift cards, such as creating a heart out of Choc Tops and scattering popcorn throughout the artwork.

PROJECT DETAILS

• Date: February 2014
• Client: Hoyts Retail Sales & Marketing Departments
• Rollout mediums included:
  E-gift cards, online campaign collateral, web skins, EDMs, posters, flash banners