a journey of user experience
Use UX principles, UX analysis, and specific design patterns, together with UX tools and documentation, to create a mobile phone app to be used in daily life. Identify my audience and study the market. Identify the UX problem and solve it. The app is meant to used on-the-go on a daily basis so should be a native app (iOS/Android)
This phase is just as important as the prototyping and finished design phase. It is about problem-solving, showing what I have taken from my research and what decisions I have made to change certain things to ensure a simpler, more enjoyable user journey.
Research, data analysis. testing and planning are crucial steps in gathering enough insight to understand how to solve the brief. I presented an elevator pitch focusing on the need for the app and the solution to the gap in the market. I carried out surveys and interviews, summarised the results and gathered insights to then create Personas.
From there I showed the scope of the project with user stories. Also pointing out which features I decided to kill, after taking on board my new understanding of what user's want and identifying their pain points.
I created a content plan identifying Main, Supporting and Interface content.
Using techniques such as sketching and my card sort process, I presented the information architecture through a domain map and illustrating user journeys.